Capital One Spark Card
Small businesses are the backbone of America. To honor this, we traveled the country to profile Spark Card users who used their cash back rewards for something big. We called it the Summer Celebration. The project was a logistics and endurance challenge. As we traversed the country capturing assets, drives were sent back to San Francisco where teams edited and posted in near-real-time to keep up with our aggressive posting schedule. At the heart of this campaign was a dedicated site that shared these businesses' inspiring stories.
Video + Social
The landing experience that housed all the stories plus a few of the countless social video assets we produced in a matter of months.
Here are twelve of the socials vids. Play em all!
