Lego education: Hannah
As part of the global LEGO Rebuild the World campaign, we were tasked with developing a breakthrough campaign to demonstrate how LEGO Education can build confidence and show that failure can lead to success. Collaborating with our animation partners at Scholar, we brought to life a determined student named Hannah who never gave up. Her character resonated so well that we reprised her role three times over four years, delivering outstanding marketing results and earning numerous awards along the way.
Video + Social + Print
